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HSG Preservation Society branding
Details
Completed as a client project for the Historic St. George's (HSG) Preservation Society, which works to preserve and restore the HSG Church's buildings, collections, and grounds. The Society supports the oldest Methodist church in continuous use in the U.S., so a primary goal was to design a logo that includes "old world" details but still feels modern. Because client had no additional requests for specific design elements, offered a wide range of options, including various views of HSG Church (with iconic outdoor stairway), font combinations, and colors to mirror building's brick exterior. Client ultimately requested the addition of blue and a representation of the neighboring Ben Franklin Bridge (which is strongly tied to the HSG Church's history and current structural issues). Also developed a branding guide including logo usage, color palette, and typography.
Detailed views: logos & branding guide >>
Specs
- Client project
- Illustrator & InDesign
