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Answer strategic plan.Answer strategic plan

Details

Completed as a client project for Answer (part of Rutgers University), which provides and promotes access to comprehensive sexuality education for young people and adult educators. Because the design needs to feel relevant throughout the four-year span of the strategic plan, client requested a clean, simple, structured look integrating Answer's photos, single font, and brand shades of blue and pink; offered a variety of design options. A primary aim was to develop an engaging layout that is easy to interpret at a glance (achieved through color-coded sections, bold headers, and multiple sidebars). In order to highlight Answer's successes and generate interest, custom graphics were created for the lengthy introduction.
Detailed view: as images >> | as PDF >>

Specs

  • Client project
  • Illustrator, InDesign, & Photoshop
  • Client photos & custom imagery
  • 8 pages, 8.5" x 11"
  • Distributed both in print and as an interactive PDF

Other projects with this client

Testimonial

"Catherine was a consummate professional. She took the time to understand what our organization needed and provided design options that allowed us to choose a look that aligned with our brand. She was responsive, and I never found myself waiting for the next round of designs. If anything, I was amazed at how quickly she worked and turned feedback around. I would highly recommend working with Catherine." ~ Lucinda H.

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