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JARC alumni success book
Details
Completed as a client project for Jane Addams Resource Corporation - Baltimore, which provides skills training to help unemployed and low-income workers achieve financial self sufficiency; project goal was to highlight successes of program alumni. Offered a variety of design options based on JARC's fonts (plus a script for variety) and brand colors of aqua, yellow, and lime green. A major challenge was to create a piece that would appeal to both males and females, while visually balancing "industrial" with "crisp and clean". Included pull quotes and "did you know?" boxes throughout the booklet to engage readers; because the report was mainly distributed as a PDF, an interactive table of contents and clickable web links were also added.
Detailed view: as images >> | as PDF >>
Specs
- Client project
- InDesign & Photoshop
- Client photos, custom imagery, & stock art
- 20 pages, 8.5" x 11"
- Distributed primarily as an interactive PDF; also optimized for printing
Testimonial
"Catherine was phenomenal! She was professional, committed, and a joy to work with to create a success story booklet featuring some of our trainees. She understood our mission and values, and was able to capture their essence in both the design and layout of the booklet. The final product is beautiful and artistically unique that we proudly feel reflects who we are and what we do -- transforming people's lives and starting them on a pathway to economic self-sufficiency. Catherine's patience, flexibility, and talent were crucial in bringing to life our vision." ~ Sharon A.
