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FriendshipWorks' Walk materials
Details
Partnered with FriendshipWorks (which aims to reduce elder isolation and enhance overall quality of life for seniors) to develop matching ads and postcards for 2019 "Walk to End Elder Isolation" event. With a goal of offering bold, lively layouts, explored several design options using client photos and brand colors of purple and orange. While the expectation was that only one set of layouts would be used, client ultimately chose multiple designs to distribute to different audiences. At client's request, also refreshed existing "walker" graphic and title design, which are included in various forms on all materials and event T-shirts.
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Specs
- Client project
- Illustrator, InDesign, & Photoshop
- Client photos & custom imagery
- Ads: 8.5" x 11"; postcards: 6" x 4"
Testimonial
"Catherine has been a joy to work with, and we are thrilled with her work. She listened to what we wanted, gave us a lot of good choices (we ended up choosing multiple designs), and was very fast on her turnaround. When she had conflicts (we were working during the holidays), she always let us know her availability in advance. Because we had to wait for committee approval of some items, she was patient with us until we could give her feedback. Once we did, she fixed everything with lightning speed. We love our new look, and would recommend Catherine to anyone who wants a creative, responsive, engaging designer for their event or organization." ~ Julie K.
