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LSH caregiver fliers
Details
Partnered with Lutheran Settlement House (LSH) to develop fliers advertising organization's caregiver support programs. Client provided only rough body copy for the fliers; project involved creating headlines, sourcing photos, and establishing overall themes. Main design goals were to recognize caregivers' strength, encourage optimism during difficult situations, and communicate LSH's understanding of caregivers' unique circumstances. Initial design options integrated LSH's primary brand color of purple, with the expectation that only one flier would be finalized; client ultimately chose three designs for different audiences, and requested shifting to a specific tropical color palette.
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Specs
- Client project
- InDesign & Photoshop
- Custom imagery & stock art
- 8.5" x 11"
