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Project Friendship annual report 2018
Details
Partnered with Project Friendship (which matches youth with trained college-age mentors) to develop annual report. Client did not have specific requests other than integrating brand color palette of dark blue, aqua, orange, and red; explored several layout options with various fonts, design elements, and themes. Because client wanted a compact report, designed as a four-page layout that folds to 8.5" x 5.5" for mailing. To entice readers, report also integrates custom "successes at a glance" infographics on reverse of mailing panel. Although report was primarily distributed in print, clickable web links were created for on-screen viewing.
Detailed view: as images >> | as PDF >>
Specs
- Client project
- Illustrator, InDesign, & Photoshop
- Client photos, custom imagery, & stock art
- 4 pages, printed on 17" x 11", one vertical and one horizontal fold
- Address panel / mailable piece
- Distributed primarily in print; also optimized as an interactive PDF
Other projects with this client
- Annual reports: 2020 & 2019
- Informational brochure
Testimonial
"Catherine was AMAZING! It's like she read my mind in what we were looking for and needed to highlight! I would recommend working with Catherine as she made the entire process so easy. She is a true professional!" ~ Sarah V.